The complete curriculum — from "what is SEO" to "how to rank competitive keywords." Each lesson is comprehensive, with charts, real examples, three quizzes, and links to the right tools. Take it linearly or jump to what you need.
Pick up where you left off. Your progress saves automatically.
Start here. Three lessons that explain what SEO actually is, how Google works, and how to find keywords worth targeting. By the end, you'll understand more SEO than most people who claim to "do SEO" professionally.
The 10-word definition of SEO and the 3-bucket framework that explains everything you'll ever learn.
Crawling, indexing, ranking — the library analogy that makes Google's three stages click.
The 4 types of keywords, the 3 numbers that define them, and the 70/20/10 rule that protects beginners.
Now you do the work. Three pillar lessons covering on-page SEO, technical SEO, and content strategy. By the end of this tier, you'll be operating at the level of a working junior SEO.
Title tags, meta descriptions, headings, internal linking, schema — and the priority order to fix everything.
Crawlability, indexability, Core Web Vitals, mobile-friendliness, schema. The 8 pillars and the order to fix them.
Topic clusters, search intent, comprehensive depth, E-E-A-T, AI citations. The strategic layer above on-page tactics.
The last two lessons separate practitioners from professionals. Link building (the slowest, hardest, most valuable SEO skill) and local SEO (the fastest-paying-off SEO for any business with a location).
The 5 ethical strategies that work in 2026, what to avoid, and realistic timelines for new sites.
Google Business Profile, the local 3-pack, NAP consistency, reviews, citations, and location pages.
Once you've finished the curriculum, browse our growing library of in-depth articles, use the free tools to apply what you've learned, and check the glossary for any term that ever confuses you.