Our writing principles
Original work, always
Every article on this site is original — written by a human, edited by a human, fact-checked by a human. We do not publish AI-generated bulk content. We use AI as a research and editing tool only, the same way we use a thesaurus or grammar checker. The thinking, the framing, and the examples are ours.
Plagiarism-free, verified
We do not copy text from other websites. We may reference, paraphrase, or quote other sources — always with attribution and proper citation. Every published article is run through plagiarism detection before publication.
Claims must be verifiable
If we make a specific claim ("AI Overviews reduce clicks by 35%"), we cite the source. If we share a screenshot, it's a real screenshot from a real SERP at the time of writing. If we make a recommendation, we've used or tested the thing we're recommending. No exceptions.
Examples must be real or clearly hypothetical
We label every example as either real (with the actual numbers and context) or hypothetical (explicitly framed as illustrative). We never present made-up data as real data.
Currency and updates
SEO changes. Articles get stale. We update articles when the underlying information becomes outdated, and we mark every article with both a published date and a "last updated" date when we make material changes. Outdated articles get a banner indicating their staleness while we update them.
Our review process
Every article goes through six gates before publication:
- Concept review — does this article teach something specific? Is the reader's problem clear?
- Outline review — does the structure flow logically? Are the most useful sections at the top?
- Draft review — is every claim verified? Are examples accurate? Is the writing clear at every paragraph?
- Visual review — does every concept have a chart, comparison, or diagram where useful?
- Beginner test — could a complete beginner understand this? If not, it's rewritten.
- SERP test — is the article genuinely better than what's currently ranking for the same query? If not, it doesn't ship.
How we handle corrections
If you spot an error in any article — factual, technical, grammatical — email hello@seoschoolpro.com with the article URL and the issue. We respond to genuine corrections within seven days, fix the article, and add a note acknowledging the correction (anonymously crediting the reporter if they prefer).
Conflicts of interest
If we ever recommend a product, tool, or service that we have a commercial relationship with — affiliate, partnership, employment, or otherwise — that relationship will be disclosed clearly within the article. As of this writing (May 2026), we have zero commercial relationships with any SEO tool or service vendor.
If that changes, this page will be the first to say so.
What we won't publish
- Sponsored articles disguised as editorial
- "Best of" lists where we haven't actually used the products
- Black-hat SEO tactics or anything that violates Google's guidelines
- Promises of unrealistic outcomes ("rank #1 in 7 days")
- Content auto-generated by AI without human authorship and review
- Anything written to manipulate readers rather than inform them
Who reviews this
The editorial team — working SEO professionals with collective experience across enterprise, agency, freelance, and small-business SEO. The team is small and the bylines are anonymous. (See About for why.)
This page itself is reviewed every six months. Last review: May 2026.