Score a single title, compare two head-to-head, or analyze a batch of 10 in seconds. Includes 12 proven title formulas and a power-word library of 50+ words organized by intent.
Click any formula to switch to single-title mode pre-filled with the example. Replace the bracketed placeholders with your specifics.
Words that consistently lift click-through rate. Use 1-2 per title. Don't stuff them.
Title tags are the first thing a Google searcher sees. They appear as the clickable headline on every search result. Even small improvements to titles often produce 20-40% lifts in click-through rate — without changing rankings, the page just gets more traffic from the same position.
The math: a page ranking #3 with a CTR of 8% gets less traffic than a page ranking #4 with a CTR of 12%. Title optimization is one of the highest-leverage SEO moves on existing content.
Our article on how to read search results like an SEO pro covers what title patterns dominate different SERPs. The 3-question keyword test covers when to invest in title optimization vs picking different keywords entirely.
Title tags should be 50-60 characters or under 600 pixels. Google measures by pixel width, not character count, so words with wide letters (W, M) count more. Titles longer than ~600px get truncated with an ellipsis.
Click-worthy titles share five traits: target keyword near the start, a power word like "best" or "free," a number or year for specificity, a benefit or curiosity hook, and brand name with a separator. Hitting 4-5 of these typically doubles CTR.
Sometimes. Google rewrites about 60% of titles in search results — usually because the original is too long, doesn't match the query well, or appears stuffed with keywords. Clear, focused, query-matching titles reduce rewrites.
Title tag appears in browser tabs and search results — set in the HTML head. H1 appears as the visible headline on the page itself. They can be the same or different. Best practice: keep them similar but not identical, both with the primary keyword.