Free schema markup generator.

Generate valid JSON-LD schema markup for the most common types — Article, FAQ, HowTo, LocalBusiness, Product, and Breadcrumb. Fill in the fields, copy the output, paste into your site's <head>. No signups, no limits.

Article schema

Best for blog posts, news articles, and editorial content. Helps Google show your content in news carousels and rich results.

FAQ schema

Best for FAQ pages or blog posts with a Q&A section. Can produce expandable FAQ rich results in Google.

HowTo schema

Best for step-by-step tutorials. Can produce numbered-step rich results.

Use ISO 8601: PT30M (30 min), PT2H (2 hours), P1D (1 day), P30D (30 days)
Steps

LocalBusiness schema

Best for businesses with physical locations. Critical for local SEO and Google Maps visibility.

Use $ symbols (or ₹) — fewer = cheaper

Product schema

Best for product pages. Can show price, availability, and ratings in search results.

Breadcrumb schema

Best for any page deep in your site hierarchy. Helps Google show breadcrumb trails in search results.

Generated JSON-LD Valid
Test in Google →

How to use this schema in your site

Schema markup tells search engines what kind of content you have — article, FAQ, product, recipe, etc. When implemented correctly, it can produce rich results in Google (star ratings, FAQ accordions, recipe images) and significantly improve AI citation rates by ChatGPT, Perplexity, and AI Overviews.

3 simple steps

  1. Fill in the fields above for the schema type matching your page
  2. Copy the generated JSON-LD from the right panel
  3. Paste it inside <script type="application/ld+json">...</script> tags in the <head> of your page

After publishing, validate it

Always test your schema with Google's Rich Results Test. Paste your URL or the raw HTML — Google tells you immediately if the schema is valid and which rich result types it qualifies for.

Want to learn more?

This tool is referenced in How to get cited by ChatGPT and AI Overviews — schema markup is one of the strongest signals AI engines use to choose citations. Reading that article will tell you exactly which schema type matters for which content.

Frequently asked questions

What is schema markup?

Schema markup is structured data added to your HTML that helps search engines understand your content. It uses a vocabulary defined at schema.org and is written in JSON-LD, the format Google recommends.

Does schema markup directly improve rankings?

Not directly — but it does help in two ways: (1) it can produce rich results that get higher click-through rates, and (2) it helps AI engines (ChatGPT, Perplexity, AI Overviews) choose your content for citations. Both effects significantly increase traffic indirectly.

Can I use multiple schema types on one page?

Yes. Most articles benefit from at least 3 schemas: Article, BreadcrumbList, and FAQPage. You can add HowTo to tutorials, Product to product pages, etc. Add multiple <script type="application/ld+json"> blocks — one per schema type.

Is this generator's output valid?

Yes — every schema type generated here follows current Schema.org specifications and Google's structured data guidelines. After pasting on your site, always test with Google's Rich Results Test for additional validation.